Alter Nutrition develops a wide range of organic products based on plant proteins.

Since 2020, I’ve been supporting the brand with product launches, the layout and design of its communication materials, and more recently, the creation of visual content for social media (META campaigns, posts, etc.) — helping to bring coherence and impact to its overall brand communication.

Together, we defined four key personas representing the brand’s main consumer profiles — from athletes to vegan customers — to tailor messages, tones, and visual worlds to each target audience.

I design and produce visuals using either AI-generated images or carefully selected stock photography.

Each campaign is crafted to reflect the core values of Alter Nutrition: transparency, natural performance, and the enjoyment of a balanced diet.