Holistic approach to the customer journey through aesthetic and functional design territories
Specialized in brand design and digital product creation, I explore the aesthetic and functional territories of brands and products.
From visual identity design and thoughtful packaging to the unboxing experience, the layout of your print and digital materials, and the UX design of your e-commerce site, I craft customer experiences driven by clear intention and meaningful emotion.
Based on your budget, values, and objectives, I support you in creating a brand, launching new products, or developing your brand strategy.
Art Direction
Art direction shapes the visual identity and aesthetics of a project to capture attention. It sets a strong creative vision and brings to life a consistent, emotionally engaging design universe.
From the first creative concepts to the final delivery, every detail matters. Each element must reflect the brand’s values and identity to build a powerful and coherent visual language.
SERVICES
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Creative concepts & brand design
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Art direction consistency & brand positioning
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Transforming messages into visuals
& -
Building and developing brand identity
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Team and supplier coordination
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Managing technical, time, and budget constraints
Brand Design
Brand design connects strategy with emotion. Aligning the positioning of your brand, product, or service while creating lasting impact.
I create visual identities that truly resonate with your audience. In packaging design, I pay close attention to typography, composition, and clarity. Ensuring designs that spark emotion and communicate with ease.
SERVICES
- Logo design, visual identities & brand guidelines
- Typography & graphic systems
- Product label & packaging design
- Product photography & packshots
- Design structure & visual hierarchy
- Custom illustrations & creative visuals
Graphic Design
I create design assets with a strong focus on typography, composition, and clarity.
SERVICES
- Brochures, leaflets, flyers, posters, print ads, banners
- Motion design, video animation & editing
- Social media visuals & content creation
- Illustrations, iconography, infographics
- Visual content creation (AI-generated), prompting
- Cartography (touristic, educational, artistic)
Packaging Design
Structural & Graphic Design
Far beyond its primary role as a simple container, packaging has become an integral part of a product’s success.
A true purchase influencer, it embodies the essence of both the product and the brand. As a sensory and emotional playground for brands, it is a key element in the customer journey.
For four years, I worked as a packaging designer at Araidena, an agency specialized in tailor-made creations. During this time, I collaborated with some of the most prestigious luxury brands, including KENZO, CHANEL, SHISEIDO, DIOR, HERMÈS, AUBADE, FAUCHON, and more.
SERVICES
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Packaging design
- Packaging graphic design / Information hierarchy
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Material selection / Embellishment
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Project management (manufacturers & printers)
Digital Product Design
I can handle digital product design. Whether UX (user experience) and/or UI (user interface) as well as the creation or redesign of all your digital products: websites, e-shops, mobile applications, interfaces, and more.
User Experience Design – UX
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User-centered design
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Information architecture
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Site structure & navigation
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User-centered conception
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Interface ergonomics / usability
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Content hierarchy
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User journeys / interactions
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Compliance with SEO and development constraints
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User flows – friction vs. satisfaction
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UX writing
User Interface Design – UI
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User interface design
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Visual creation & editing
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Interface aesthetics
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Interactive prototyping (Figma)
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Web design
Before going freelance
I spent 19 years working in agencies and companies as a graphic designer, product designer, packaging designer and even cartographer.
Product Design – Industrial Design
I spent five years as a product designer at STORM WATCHES in London, where I designed watches and contributed to the development strategy of the men’s and women’s product lines. My passion for visual design soon led me to take on part of the brand’s graphic communication.
Map design
Cartography is a truly fascinating art. Through representation, symbolization, classification, and hierarchy, it translates complex realities into clear and comprehensible graphic representations.
I have often worked alongside architects and urban planners as both a draftsman and cartographer.
I create touristic maps, educational maps, statistical maps, artistic maps, and territorial study maps.
Knowledge sharing
I’ve been lucky to learn from inspiring teachers and many meaningful encounters. Since 2018, I’ve devoted part of my time to giving back by teaching art direction, graphic design, and experience design at the University of Toulon.
Valued clients
& partners
Why work with me?
A cross-disciplinary approach
Strategic creativity with a sharp eye for detail
25 years of agency, corporate & freelance experience
Attentive, supportive & responsive collaboration