Holistic approach
to the customer journey
My design approach is rooted in a passion for typography and the art of visual representation.
I’ve developed a cross-disciplinary vision of design, blending creative intuition and strategy. My journey has taken me from watch design in London to graphic design, then to packaging, cartography, and digital product design.
Specialized in brand design and digital product creation, I place the user journey at the heart of my process.
Art direction
Art direction shapes the visual identity and aesthetics of a project to capture attention. It sets a strong creative vision and brings to life a consistent, emotionally engaging design universe.
From the first creative concepts to the final delivery, every detail matters. Each element must reflect the brand’s values and identity to build a powerful and coherent visual language.
SERVICES
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Creative concepts & brand design
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Art direction consistency & brand positioning
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Transforming messages into visuals
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Building and developing brand identity
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Team and supplier coordination
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Managing technical, time, and budget constraints
Brand design
Brand design connects strategy with emotion. Aligning the positioning of your brand, product, or service while creating lasting impact.
I create visual identities that truly resonate with your audience. In packaging design, I pay close attention to typography, composition, and clarity. Ensuring designs that spark emotion and communicate with ease.
SERVICES
- Logo design, visual identities & brand guidelines
- Typography & graphic systems
- Product label & packaging design
- Design structure & visual hierarchy
- Custom illustrations & creative visuals
Editorial design
I create design assets with a strong focus on typography, composition, and clarity.
SERVICES
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Brochures, leaflets, flyers, posters, ads, banners, educational manuals
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Illustrations, iconography, infographics
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Visual content creation (generative AI), prompting
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Maps / mapping (touristic, educational, artistic)
Visual content design
I design visual content to enrich your websites and social media: illustrations, photomontages, editorial or creative visuals. I work with both traditional graphic design tools and generative AI, depending on the needs of the project.
SERVICES
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Illustrations, iconography, infographics
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Photomontages
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Product packshots
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Video editing and animation
- Motion design
Packaging design
Graphic & Structural design
Far beyond its original role as a simple container, packaging has become a key element in both the success of a product and the overall customer journey. A true purchase influencer and emotional playground for brands, it embodies the very essence of the product and the brand. [… read more]
For four years, I worked as a packaging designer at Araidena, an agency specialized in tailor-made creations. During this time, I collaborated with some of the most prestigious luxury brands, including KENZO, CHANEL, SHISEIDO, DIOR, HERMÈS, AUBADE, FAUCHON, and more.
SERVICES
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Packaging design
- Packaging graphic design / Information hierarchy
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Material selection / Embellishment
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Project management (manufacturers & printers)
Digital product design
User Experience – Ux
User Interface – Ui
I can handle digital product design. Whether UX (user experience) and/or UI (user interface) as well as the creation or redesign of all your digital products: websites, e-shops, mobile applications, interfaces, and more.
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User-centered design & conception
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Information architecture & Content hierarchy
- Interface ergonomics / usability
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User journeys / interactions
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Compliance with SEO and development constraints
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User flows – friction vs. satisfaction
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UX writing
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User interface design
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Visual creation & editing
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Interface aesthetics
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Interactive prototyping (Figma)
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Web design
Industrial product design
I spent five years as a product designer at STORM WATCHES in London, where I designed watches and contributed to the development strategy of the men’s and women’s product lines. My passion for visual design soon led me to take on part of the brand’s graphic communication.
Map design
Cartography is a truly fascinating art. Through representation, symbolization, classification, and hierarchy, it translates complex realities into clear and comprehensible graphic representations.
I have often worked alongside architects and urban planners as both a draftsman and cartographer.
I create touristic maps, educational maps, statistical maps, artistic maps, and territorial study maps.
Knowledge sharing
I’ve been lucky to learn from inspiring teachers and many meaningful encounters. Since 2018, I’ve devoted part of my time to giving back by teaching art direction, graphic design, and experience design at the University of Toulon.
Why work with me?
A cross-disciplinary approach
Strategic creativity with a sharp eye for detail
25 years of agency, corporate & freelance experience
Attentive, supportive & responsive collaboration