Holistic approach
to the customer journey
From big-picture thinking to pixel-perfect detail, I place the customer journey at the heart of my process.
My design approach is rooted in a passion for typography and the art of visual representation. My journey has taken me from watch design in London to packaging, then from cartography to digital product design.
I’ve developed a cross-disciplinary vision of design, blending creative intuition and strategy.
Art Direction
& Brand Territories
Branding
& Visual Identity
Sensory Positioning
& Brand Narrative
Digital Product Design
UX/UI & Digital Experience
Creative Consulting
& Design Support
Graphic Design
Print & Digital
Visual Content,
Illustration & Generative AI
packaging
Industrial
Product Design
Cartography
Transmission
I have been very lucky throughout my professional journey, thanks to inspiring teachers and many meaningful encounters along the way. Since 2018, I have been dedicating part of my time to passing this on in turn, by teaching art direction, graphic design and experience design at the University of Toulon.
This transmission works both ways: beyond the pleasure of sharing, it also nourishes my own practice, sharpens my art director’s eye, and refines my ability to quickly read a project, bring out the best in a group and guide a creative intention without distorting it.
Why work with me?
A cross-disciplinary approach
Strategic creativity with a sharp eye for detail
25 years of agency, corporate & freelance experience
Attentive, supportive & responsive collaboration