Senior Packaging
& Brand Designer

NPD, from concept through to production.

Sandra COLLIN

Sandra COLLIN

I particularly enjoy projects that first require understanding the challenges, identifying grey areas, structuring and prioritising information, before turning that thinking into creative work.

My approach comes from a multidisciplinary background, shaped by my experience across product design, packaging, art direction and digital:

Understand → untangle → structure → then create with production in mind.

Creating is not the end goal. What matters is what exists after my involvement: a manufactured product, printed packaging, a live website, a brand identity that is actually rolled out. I anticipate constraints and ensure feasibility through to production or launch.

Launches / New Product Development (NPD) · Long-term collaborations / One-off projects / Ongoing senior support 2–3 days a week · Remote across France & internationally / occasional or regular travel.

Senior Design Partner

Over 25 years’ experience in brand design, packaging, art direction and digital design.

Expertise

  • Brand creation & evolution
  • Product & range launches
  • Visual positioning
  • Packaging
  • Brand systems
  • Digital UX/UI experiences
  • Clarifying complex offers

Core sectors

  • Beauty & cosmetics
  • Luxury & jewellery
  • Nutrition & wellness
  • Education & services

Clients

  • SMEs & established brands
  • International groups
  • Senior design support for agencies, marketing and innovation teams

Brand Design · NPD · Art Direction · Packaging · Digital Design

Insight → concept → narrative → visual positioning → system → packaging / object → execution → production / launch

Creation & Launch

Creating a brand, launching a product or developing a new range requires bringing together positioning, identity, user needs and production constraints.
My role is to define a clear direction, then turn the idea into a coherent, feasible system designed to grow and scale — from creating the brand identity through to packaging or launching an e-commerce website.

Evolution & Positioning

A brand, product, range or website does not always need to be completely redesigned or rebuilt from scratch in order to evolve.
I identify what is worth keeping or refining, and what needs to be reconsidered or transformed, allowing the existing brand to evolve without losing what has already built its recognition, history and character.

Clarity & Consistency

Sometimes, the challenge is neither to start over nor to create more, but to shift perspective, bring order to what already exists and redefine priorities.
I step in to untangle, structure and prioritise — helping to better showcase the offer, rethink the customer experience or rebuild a clear, consistent design system that is robust enough to evolve.

Take a quick peek at my projects

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KIND WORDS

“I’ve been working with Sandra Collin for a few years now. I can confidently say that every project has been a great experience. Her work is consistently creative, high quality, and delivered on time. She’s incredibly flexible and handles last-minute changes with ease, keeping the process stress-free. Her ability to adapt designs for various languages without losing impact is very impressive.

Quick to understand requirements and always bringing fresh ideas to the table, Sandra is a true professional and a joy to collaborate with.”

“I recommend Sandra for her professionalism: responsive, flexible, and attentive to the client’s needs.
Creative, efficient, and a source of strong proposals, I enjoyed collaborating with Sandra.

Sandra goes beyond the brief and knows how to highlight exactly what is needed.”

Lee MAY NORMAND
Global Consumer and Market Insight Director L’Oréal Paris chez L’Oréal

“I’ve been working with Sandra Collin on all my print projects since late 2013. I’m very satisfied with her work: creativity, responsiveness, availability, speed, flexibility, and very reasonable prices… everything you could hope for in a service provider!”

Cécile LOYER
Senior Marketing Manager Europe & North Africa
Cambridge University Press & Assessment

“We’ve been working with Sandra for several years now and we’re absolutely satisfied! She’s attentive, professional, passionate, and a wonderful person to work with — always adapting perfectly to each project. We highly recommend her! 😍!”

Nadège Vénérosy
Co-Founder, ALTER NUTRITION

“I’ve had the opportunity to work with Sandra on all the major projects where DreamCentric, and later Suprasens, were involved: the L’Oréal Paris manifesto, Danone’s major food representations, feminist visions, and even automotive imaginaries.

Each time, Sandra went far beyond expectations — bringing a fresh perspective, new ways of seeing, and crafting structures, visuals, and creative narratives that truly energized our way of working.

What sets Sandra apart is her ability to grasp strategic intent while showing remarkable sensitivity to emotional nuance. Her rigor, imagination, and sense of composition allow her to bring complex ideas into elegant coherence. Working with her means engaging with work that is consistently insightful, precise, and inspiring.”

Jean-Emmanuel Drüeke 
Founder DreamCentric 

“Sandra works with us as an art director for Choham.

We benefit from her many professional and personal qualities – and from her network. She listens carefully and always responds to our needs, expectations, and requirements with spot-on solutions.

Sandra supports us through every stage of our development.”

Delphine & Clément MATTOUT
Founders, CHOHAM

“We’ve been working with Sandra for all our graphic needs since 2016.

She is highly responsive, fast, proactive, and attentive to our needs — whether for digital, print, or UX projects. It’s always a pleasure to collaborate with her.”

Blair FERRÉ
Deputy General Manager
BTL – Business & Technical Languages

“I’ve had the pleasure of working with Sandra for several years, first as a colleague and now as a freelancer.

She’s always positive, responsive, discreet, and reliable — and we always manage to find graphic solutions that work.

A big thank you to Sandra!”

Clare POOLMAN
Communications Consultant
BTL – Business & Technical Languages

I’ve had the pleasure of working with

CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO
DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL
LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL

Have a project in mind?

A product to launch, a range to evolve,
a digital experience to rethink,
or need regular senior design support?

Let’s talk about your project

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