Senior Packaging & Brand Designer

NPD, from concept through to production.

Sandra COLLIN

Sandra COLLIN

I work with brands and marketing teams when a product, range or identity needs to be created, repositioned, clarified or realigned.

I particularly enjoy projects that begin before the solution is fully defined: understanding the challenges, identifying blind spots, structuring and prioritising information, finding the right narrative and visual territory, then turning that thinking into a coherent, workable system.

My approach stems from a multidisciplinary background spanning industrial product design, packaging, graphic design, art direction and digital design. Whatever the medium, my method remains the same: understand, structure, prioritise, create and deliver.

I work from concept and visual positioning through to packaging systems, art direction and final delivery, as well as across graphic design, editorial design and UX/UI whenever the project calls for it.

I work directly with brands, as well as in collaboration with agencies and innovation teams, in France and internationally.

Project-based assignments · Product launches / New Product Development (NPD) · Ongoing senior support 2–3 days per week · France & international

Brand Design · Packaging · NPD · Art Direction · Digital Design

Insight → concept → narrative → visual positioning → system → packaging / product → delivery

> Creation & Launch

New products, new ranges, visual positioning, packaging and roll-out.

> Clarity & Consistency

Repositioning, range architecture, hierarchy and the evolution of existing systems.

> Senior Creative Support

Ongoing art direction, graphic design, editorial design, packaging and digital design support for marketing and creative teams.

Take a quick peek at my projects

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KIND WORDS

“I’ve been working with Sandra Collin for a few years now. I can confidently say that every project has been a great experience. Her work is consistently creative, high quality, and delivered on time. She’s incredibly flexible and handles last-minute changes with ease, keeping the process stress-free. Her ability to adapt designs for various languages without losing impact is very impressive.

Quick to understand requirements and always bringing fresh ideas to the table, Sandra is a true professional and a joy to collaborate with.”

“I recommend Sandra for her professionalism: responsive, flexible, and attentive to the client’s needs.
Creative, efficient, and a source of strong proposals, I enjoyed collaborating with Sandra.

Sandra goes beyond the brief and knows how to highlight exactly what is needed.”

Lee MAY NORMAND
Global Consumer and Market Insight Director L’Oréal Paris chez L’Oréal

“I’ve been working with Sandra Collin on all my print projects since late 2013. I’m very satisfied with her work: creativity, responsiveness, availability, speed, flexibility, and very reasonable prices… everything you could hope for in a service provider!”

Cécile LOYER
Senior Marketing Manager Europe & North Africa
Cambridge University Press & Assessment

“We’ve been working with Sandra for several years now and we’re absolutely satisfied! She’s attentive, professional, passionate, and a wonderful person to work with — always adapting perfectly to each project. We highly recommend her! 😍!”

Nadège Vénérosy
Co-Founder, ALTER NUTRITION

“I’ve had the opportunity to work with Sandra on all the major projects where DreamCentric, and later Suprasens, were involved: the L’Oréal Paris manifesto, Danone’s major food representations, feminist visions, and even automotive imaginaries.

Each time, Sandra went far beyond expectations — bringing a fresh perspective, new ways of seeing, and crafting structures, visuals, and creative narratives that truly energized our way of working.

What sets Sandra apart is her ability to grasp strategic intent while showing remarkable sensitivity to emotional nuance. Her rigor, imagination, and sense of composition allow her to bring complex ideas into elegant coherence. Working with her means engaging with work that is consistently insightful, precise, and inspiring.”

Jean-Emmanuel Drüeke 
Founder DreamCentric 

“Sandra works with us as an art director for Choham.

We benefit from her many professional and personal qualities – and from her network. She listens carefully and always responds to our needs, expectations, and requirements with spot-on solutions.

Sandra supports us through every stage of our development.”

Delphine & Clément MATTOUT
Founders, CHOHAM

“We’ve been working with Sandra for all our graphic needs since 2016.

She is highly responsive, fast, proactive, and attentive to our needs — whether for digital, print, or UX projects. It’s always a pleasure to collaborate with her.”

Blair FERRÉ
Deputy General Manager
BTL – Business & Technical Languages

“I’ve had the pleasure of working with Sandra for several years, first as a colleague and now as a freelancer.

She’s always positive, responsive, discreet, and reliable — and we always manage to find graphic solutions that work.

A big thank you to Sandra!”

Clare POOLMAN
Communications Consultant
BTL – Business & Technical Languages

I’ve had the pleasure of working with

CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO CAMBRIDGE BLACK IDOL CHOHAM L’ORÉAL GROUP DREAMCENTRIC CELINNI PARIS ALLEGRO MUSIQUE LIFINITI SUPRASENS BIO&PURE MANUFACTURE EN FAMILLE LAVERAN PARIS BTL ALTER NUTRITION DAPHBIO
DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL DAPHBIO LAVERAN PARIS BIO&PURE CAMBRIDGE BLACK IDOL SUPRASENS ALTER NUTRITION ALLEGRO MUSIQUE CHOHAM PURNATA YOGA 14MC & SEPT MISTRAL FM L’ORÉAL GROUP LIFINITI DREAMCENTRIC CELINNI PARIS MANUFACTURE EN FAMILLE BTL
LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC 14MC & SEPT MISTRAL FM DAPHBIO ALTER NUTRITION SUPRASENS BIO&PURE BLACK IDOL CAMBRIDGE LAVERAN PARIS CHOHAM LIFINITI ALLEGRO MUSIQUE DREAMCENTRIC L’ORÉAL GROUP CELINNI PARIS MANUFACTURE EN FAMILLE BTL

Have a project in mind?

Let’s talk about your project

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