Alter Nutrition

Alter Nutrition is a committed French brand specializing in plant-based proteins, superfoods, and 100% organic natural supplements. The brand stands out for its short ingredient lists, fully organic formulas, locally sourced ingredients that respect both people and the environment, as well as complete transparency.

Since 2021, I have supported the brand in expressing and upholding its values through the creation of a coherent and durable visual universe.
I work on art direction and the packaging design of new product ranges, creating packaging that is both attractive and easy to read, while remaining aligned with the expectations of a rapidly evolving market.

My mission consisted of:

• Defining the visual direction of the ranges, by creating identifiable graphic codes that can be applied across different product families, while ensuring strong visual consistency throughout the entire catalogue.

• Designing the packaging: information structure, hierarchy, pictograms, in order to optimise the readability and understanding of technical data; facilitate purchasing, reassure consumers, and strengthen the scientific credibility of the brand.

• Providing ongoing art direction over the long term, with a graphic universe adaptable to future range extensions and e-commerce needs.

In 2021, I redesigned their e-commerce website, carrying out an in-depth UX/UI overhaul.

And since July 2025, I have also been creating creative content for their social media channels.