Alter Nutrition
Supporting a brand’s growth and the development of its products and ranges
Alter Nutrition is a French functional nutrition brand with strong roots in organic products, specialising in protein powders, superfoods and dietary supplements.
The brand favours short ingredient lists, carefully selected ingredients and a transparent approach to product formulation, with the aim of offering nutrition that is effective, natural and accessible well beyond the world of sports.
Over the years, its offer has expanded considerably, with new products, ranges, uses and audiences. This growth has required the brand systems, packaging, content and digital experience to evolve progressively, while keeping the overall offer coherent and easy to understand.
Since 2020, I have supported the brand in its development and the evolution of its visual identity, from the launch of new products and ranges to packaging, digital, communication and content.
MY ROLE
When I first started working with Alter Nutrition, the use of this type of product was still relatively uncommon among the wider public. At the time, simply highlighting the product’s qualities was not enough. Packaging and communication also needed to play an educational role: helping people understand what the product was for, why they might use it, how to use it and what benefits they could expect.
Since then, the growth of dietary supplements and sports nutrition has helped make protein powders much more widely understood and adopted.
Today, our work is therefore increasingly focused on creating a more need-led approach, allowing people to enter the range through a specific goal, concern or requirement. This thinking is currently informing the planned redesign of the e-commerce website and, more broadly, the evolution of the brand’s communication.
My work includes:
- Packaging design as part of a wider design system
- New product and range launches
- Developing how products are perceived, understood and explained
- UX/UI and the evolution of the e-commerce experience
- Print and digital communication materials
- Visual content creation
My involvement does not stop at the creative stage. I also support Alter Nutrition in identifying technical solutions and sourcing the right partners.
This long-term collaboration allows me to contribute at different stages of a project: understanding a problem, proposing a direction, structuring a solution, creating it and supporting its implementation.
A brand that evolves should not be completely reinvented at every stage of its development.
Understanding what still works, preserving what has value, correcting what has become unclear, structuring new information and integrating new products without fragmenting the overall system is essential to building a coherent brand over time.
This continuity allows the brand to grow while retaining its history, familiar cues and personality.
KIND WORDS
“We’ve been working with Sandra for several years now and we’re absolutely satisfied!
She’s attentive, professional, passionate, and a wonderful person to work with — always adapting perfectly to each project.
We highly recommend her!
Nadège Vénérosy
Co-Founder, ALTER NUTRITION
Packaging
& Information Design
Making technical products easier to understand and choose
For Alter Nutrition, packaging should do more than identify a product: it should help people understand it.
I work on front- and back-of-pack hierarchy, reading levels, benefits, usage, pictograms and data visualisation to make information that can be dense and technical more accessible.
The aim is to help consumers quickly identify what suits them best — protein type, content, lactose, vegan suitability, usage and benefits — while integrating the many mandatory regulatory requirements.
Brand System
& Range Development
Developing new ranges without fragmenting the brand
Alter Nutrition regularly develops new ranges designed to meet specific needs.
My role is to create new visual territories while maintaining overall brand coherence through shared elements, architecture, hierarchy, range codes and the gradual evolution of the existing system.
The challenge is to give each range its own personality without losing overall brand recognition.
UX/UI
E-commerce
Moving from product-led navigation to an experience increasingly guided by user needs
> work in progress
Following an initial UX/UI redesign of the website in 2020, we are now working on a new evolution of the e-commerce experience.
The aim is to complement range-based navigation with more intuitive entry points based on needs or concerns: post-workout recovery, joint support, protein intake, plant-based nutrition…
This approach is designed to guide users more effectively towards the right products, including when they are not yet familiar with the relevant categories or references.
Communication
& Visual Content
Building a brand identity beyond packaging
I developed a communication identity that is consistent with the product universe, while remaining distinctive enough to bring the brand to life across different touchpoints.
Catalogues, brochures, consumer booklets, posters, roll-ups, trade shows, educational content, recipes, key visuals and social media assets: each format is designed to strengthen both the appeal of the brand and the clarity of its offer.