Araidena Agency
Packaging design
Custom paperboard box design
Specializing in custom paperboard packaging for luxury brands (Kenzo, Chanel, Clarins, Shiseido, Aubade, Mugler, …), Araidena developed original and technically challenging box structures while ensuring full compatibility with industrial production.
The agency mainly created packaging for special operations and limited editions: holiday boxes, seasonal gift sets, discovery kits, and prestige collections.
Our added value lay in paperboard engineering: imagining complex volumes, achieving what seemed impossible, and working closely with manufacturers to develop innovative technical solutions where every detail was designed to surprise, delight, and communicate the brand’s story. We explored materials, tested opening and inner-fit systems, and proposed premium finishing options to create a distinctive, experience-driven packaging object.
I designed the form and structure of the boxes, ensuring that each volume conveyed a clear intention and aligned seamlessly with the project’s and the brand’s positioning.
