Lifiniti
Digital product design
Since 2017, I have been the art director of Lifiniti, a Chinese brand that sells French-origin products exclusively on the Chinese market.
Brand design and product line development.
UX/UI design of the online store on the Tmall platform.
Tmall e-shop UX/UI design (China)
Redesign of the brand’s e-shop on the Tmall platform (2017).
Target audience: Chinese women aged 25 to 40, working professionals with enough purchasing power to spend part of their salary on themselves. With very little free time, they do all their shopping online — most often on their mobile, during commutes between home and work.
The UX had to enable them to discover new products and Provence, convince them of the benefits of the products, and trigger a purchase in the shortest possible time.
Ui : Réalisation des maquettes, création, hiérarchisation et organisation des éléments visuels et textuels.