Bio&Pure – BioCompost

Bio&pure is a French brand aiming to develop a range of 100% natural products designed to reduce our footprint. I supported the brand in creating its brand identity, visual universe and found it’s slogan.

In French, the slogan “Réduire son empreinte” can literally be translated as “reduce your fingerprint,” but here it refers to the ecological footprint — hence “reduce your footprint.”

I have also designed the labels of its first product packaging design BioCompost. BioCompost combines bacteria and micro-organisms to accelerate composting and reduce unpleasant odors, both indoors and in the garden.

In a less is more spirit, Bio&pure has adopted a clear positioning: reduce the superfluous, limit waste, lighten our footprint on the planet, and return to the essentials. My work covered:

• logo design

• slogan “Reducing your footprint”

• overall brand design

• graphic design of the labels