Dreamcentric
I’ve been incredibly fortunate to work, since 2022, on several freelance assignments for Dreamcentric, which has now become Suprasens.
The agency specializes in visual exploration around sensory brand identity, the narrative codes of fragrance and taste, as well as the broader image and storytelling challenges that shape a brand’s universe.
I have notably worked for the Research & Innovation Scent Science & Fragrance Design of the L’Oréal group department, the DMI L’Oréal Paris Brand Image, Content & Communication, as well as for Mixa (packaging work for the brand’s launch in the United States).
— CONFIDENTIAL PROJECTS
KIND WORDS
I’ve had the opportunity to work with Sandra on all the major projects where DreamCentric, and later Suprasens, were involved: the L’Oréal Paris manifesto, Danone’s major food representations, feminist visions, and even automotive imaginaries.
Each time, Sandra went far beyond expectations — bringing a fresh perspective, new ways of seeing, and crafting structures, visuals, and creative narratives that truly energized our way of working.
What sets Sandra apart is her ability to grasp strategic intent while showing remarkable sensitivity to emotional nuance. Her rigor, imagination, and sense of composition allow her to bring complex ideas into elegant coherence. Working with her means engaging with work that is consistently insightful, precise, and inspiring.
Jean-Emmanuel Drüeke
Founder DreamCentric
I recommend Sandra for her professionalism: she is responsive, flexible, and attentive to the client’s needs.
Creative, efficient, and proactive, I’ve truly enjoyed working with her.
Sandra goes beyond the brief and knows exactly how to highlight what matters.
