Celinni 

Celinni, a diamond house spanning six generations, is known for its craftsmanship, the quality of its stones, and its bespoke approach.

To support the modernisation of its digital experience, I redesigned the UX and UI of its e-commerce website between 2022 and 2024, with the goal of making the navigation smoother, more reassuring, and more premium.

My mission included:

• Redesigning the UX architecture to simplify purchase journeys and highlight the collections (solitaires, wedding bands, bespoke jewellery, etc.).
• Optimising product pages—their readability, structure, and content—to strengthen trust, which is essential when purchasing jewellery and diamonds online.
• Modernising the UI by creating a brighter, more coherent visual universe aligned with luxury jewellery standards.
• Clarifying key touchpoints (CTAs, menus, filters, configurator steps) to improve conversion.
• Building a modular and durable UI design system designed to support the website’s future evolutions.