LAVERAN DIAMANTS PARIS is a contemporary jewellery house specialising in lab-grown diamonds — real diamonds created in a laboratory through controlled technological processes, offering an ethical alternative to mined diamonds.

ANALYSIS

In 2022, LAVERAN PARIS was still a young brand. During our first collaboration, I worked on the design of the website’s main pages, with particular attention paid to intuitive navigation, the clarity of the purchasing journey and the showcasing of the collections.

I was also tasked with creating a visual identity, including the colour palette, typographic choices and overall graphic atmosphere.

MISSION

I chose to create a simple entry point by jewellery type: engagement rings, wedding bands, bracelets, earrings and necklaces.

My difficulty lay in the visuals provided. Most of them had been shot in the desert, with very harsh lighting and a very glamorous art direction.

For the visual identity, I therefore opted for a soft colour palette, in warm, nude and sandy tones, paired with the Edito typeface, in order to fully embrace this provocative dimension.

2026 — A NEW CHAPTER FOR THE BRAND

In 2026, Laveran Paris had grown. The brand contacted me again to develop a new art direction this time more in line with its evolution, and to rethink the website as part of its positioning at Galeries Lafayette.