Rethinking packaging today means going beyond its basic function to reintroduce the sensory dimension: material, sound, gesture, touch… Every detail is designed to enhance the pleasure of use.
And in a world where the experience no longer ends at the moment of purchase, unboxing has become an experience in itself. One that connects the physical act to the brand’s emotional and narrative universe.

Packaging is undeniably a key element in a product’s success.
A true driver of purchase, it reflects both the essence of the product and the brand’s world.

Yet in a world where reducing our environmental footprint is becoming increasingly urgent, this “something extra” beyond the product raises new challenges:
material choices and smart, responsible design have never been more critical.

 The refill trend has exposed the limits of a purely conceptual approach to sustainability. In practice, we cannot expect consumers to take on the effort of refilling entirely on their own. Too often presented as a token argument within CSR messaging, refillability fails to convince. Real usage rates remain low, often associated with a sense of inconvenience, or even greenwashing.

The most effective strategies are those that embed refilling into a broader concept—at the very heart of the customer journey—by transforming it into a seamless, rewarding ritual.

In the same vein, personalization is emerging as a powerful direction: giving each individual the ability to interact, to curate, and to reclaim the product according to their tastes, rituals, and personal connection to the brand. New digital embellishment technologies are also unlocking unprecedented creative possibilities.

To design packaging today is to combine responsibility with sensoriality. It means crafting every detail, from refill to unboxing, as an experience where emotion, intention, and function come together.

SERVICES

• Packaging Design & Artwork

• Material Selection / Embellishment Techniques

• Information Hierarchy & Layout

• Project Management (with suppliers and printers)