DREAM BOX – Fragrance days 2023
with the DREAMCENTRIC / SUPRASENS agency & L’Oréal Group

In 2023, following several studies, the department wanted to present three new fragrances, each associated with its own concept and distinctive universe.

The format of the presentation had not yet been defined. The initial idea was simply a folder containing booklets and samples.

MY ROLE

I wanted to turn the presentation into a genuine object of discovery and developed the concept of the BlackBox.

I designed a black box made from uncoated paper, closed with a ribbon printed with the project name. Minimal, to limit any distraction that might interfere with the discovery of each fragrance and its universe.

Elegant, to reflect the quality of the research and the value of what was being presented.

For the typography, I selected understated yet subtly distinctive typefaces, finished in glossy black hot foil. The contrast was deliberately subtle, moving away from the obvious and encouraging a sense of discovery.

The team embraced the idea. It opened up the possibility of presenting the fragrances as candles. The BlackBox became the DreamBox.

A PARTICULAR PRODUCTION CHALLENGE

I designed each element, then sourced and coordinated the different suppliers required to produce the project: box, inserts, candle labels, booklets and ribbons.

The main challenge was the production volume: 150 units. Too few for conventional industrial manufacturing, but too many for a prototype-based approach.

My involvement covered the entire process: graphic and product design, technical solution sourcing, quotations, schedule coordination, samples and testing, production supervision and final assembly.

RESULT

The DREAM BOX transformed the presentation of research findings into a discovery experience that reflected the quality of the research itself.

The concept was approved and produced, with every element designed and coordinated through to final assembly. The presentation was carefully staged to guide attention, minimise distraction and progressively accompany the discovery of each fragrance and its universe.