Synthesis & information hierarchy
Editorial design
Data visualisation
Visual curation
DEVOTEES BOOK
with the DREAMCENTRIC / SUPRASENS agency & L’Oréal Group
Summarising complex research and making its insights immediately accessible
L’Oréal Paris had conducted numerous studies around its “devotees” — the consumers most engaged with and attached to the brand — and wanted to create a synthesis.
MY ROLE
The challenge was to condense a large amount of material without losing its richness.
Long before starting the layout, I began by working on the content structure and information hierarchy, also integrating data visualisation elements to make certain findings more immediate.
A very important part of the work focused on image research and selection. Each visual needed to convey the idea it accompanied with great precision, in order to avoid misinterpretation.
RESULT
The editorial and graphic structure developed made it possible to go beyond the four slides initially envisaged and create a richer presentation while maintaining a clear and concise reading experience.
The result is a genuine reference book, able to convey more information without making it harder to understand.
KIND WORDS
I recommend Sandra for her professionalism: she is responsive, flexible, and attentive to the client’s needs.
Creative, efficient, and proactive, I’ve truly enjoyed working with her.
Sandra goes beyond the brief and knows exactly how to highlight what matters.
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