Cambridge

Unite, Celebrate, Embody Values

In 2019, Cambridge English brought together all its European exam centers and staff for a festive event designed to strengthen connections, highlight collective achievements, and affirm the organization’s values.

I conceived and developed the overall event concept, built around the universal symbolism of the star — a powerful emblem of aspiration, guidance, and radiance. Each branch of the star was linked to a theme or key moment in the program, creating a coherent narrative and visual framework for the entire experience.

Mission:
– Conceive the overall creative concept of the event
– Develop a bespoke visual identity
– Art direction and production of communication materials (print, signage, digital…)
– Create a narrative thread based on the 15 symbolisms of the star

A project blending storytelling, design, and staging in the service of a unifying, vibrant, and meaningful event.