Cambridge University Press & Assessment

Unite, Celebrate, Embody Values

In 2019, Cambridge English brought together all its European exam centers and staff for a festive event designed to strengthen connections, highlight collective achievements, and affirm the organization’s values.

I conceived and developed the overall event concept, built around the universal symbolism of the star — a powerful emblem of aspiration, guidance, and radiance. Each branch of the star was linked to a theme or key moment in the program, creating a coherent narrative and visual framework for the entire experience.

Mission:

• Development of the event’s overall creative concept

• Design of the logo and visual identity

• Production of communication materials (print, signage, digital, etc.)

• Creation of a narrative throughline connected to the 15 symbolic meanings of the star

• Creation of an image library, made available to speakers and presenters, intended to illustrate the conference materials.

A project blending storytelling, design, and staging in the service of a unifying, vibrant, and meaningful event.