Since 2018, I have supported Mistral FM in the structuring and evolution of its communication materials: advertising campaigns, collateral assets, visual identity refinements, and graphic content created for their social media channels.

Mistral FM is a french local radio station in the Var region. With a mix of music, news, and community engagement, the station has built its reputation on proximity and its commitment to promoting local initiatives and events.

The goal was to create visuals that were clearly branded as Mistral FM, while showcasing a wide variety of posters, events, and materials—each with its own distinct visual identity. The challenge was to strike a subtle balance: staying neutral enough not to clash with partners’ graphic styles, yet recognizable enough to ensure immediate identification with the radio.

With this in mind, I designed visual assets that are identifiable, adaptable to the diversity of content shared, and easily scalable to streamline and automate the production of future visuals.